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Market Segmentation Analysis 1997 1997
  Using data from 1995 EDHS, a special analysis was conducted by El-Zanaty & Associate to investigate characteristics of identifiable consumer groups in Egypt and to examine contraceptive methods and provider choice behavior patterns of each group. This analysis was conducted in collaboration with Futures Group International. Besides conducting surveys, the firm has long experience in designing and selecting samples for other agencies. The following are some of the agencies and projects which the firm supported: SPAAC, safe Childhood lives Project (Dr. Sara Loza). Cairo Demographic Center, Male Survey (Dr. Hisham Makhlouf and Dr. Ferial Abdel-Kadir). Social Reseach Center, American University (Cairo). The National Center for Social and Criminological Research (Dr. Nahed Saleh). Al Wafai & Associates (Mrs. Jehan El-Tigani).  
 
     
     
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