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Market Segmentation Special Study 1997 1997
  The main objective of this survey was to help in providing policy makers, planners, and providers with a better understanding of the dynamics between consumer and provider as related to the choice of behavior. The study was also used to assess the consumerís similarities and differences that attracted different providers and develop strategies to serve potential consumers who were currently non-users so that they decide to become users. The study included exit interviews with clients, as well as providers interviews. The study successfully interviewed over 3000 clients and over 120 providers plus 50 clinic directors. The study was implemented under the auspices of Futures Group International.  
 
     
     
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